About Maxmara

Autumn-Winter 2017 Collection

Imaginary and hyperreal - all the world's great conurbations merge into the ultimate city. Liu Wei realizes his vision of Monopolis as the mise en scene for a spectacular Max Mara show. His eye penetrates the architectural fantasies and sees through to the inexorable entropy of the urban fabric. Monopolis is a living organism - the archaeology of its familiar spaces and landmarks embodies the memories and stories of its citizens - past, present, and future. On one side, its perpetual energy is electrifying. On the other hand though the city's restless metamorphosis creates a sense of confusion, disorientation and alienation.

Max Mara is all about the city too; street smart, chic and luxurious urban kit that lightens up the downtown experience. After all, the concrete jungle is the only place for a woman on her way to the top and it doesn't seem half as tough when she is swathed in Max Mara.

The show is played out like a retro-futuristic film about the fantastical mega city; Max Mara envisages the characters who inhabit its shady precincts as the darkly glamorous and self- possessed screen heroines of Film Noir. Johnny Dynell's original soundtrack recaptures the urbane elegance and knife-edge thrill of the uniquely metropolitan genre.

Legendary movie stars, Joan Crawford, Lauren Bacall; their cool, collected, sirenic style is focused through Liu Wei's prism. The result; a hint of rawness that confers a wholly modern dimension. Max Mara's trademark camel-white-black trio meets the Liu Wei colour spectrum - crystalline tones that work together in seductive combinations. Meticulously executed trompe l'oeil prints and jacquards reproduce layers of frayed fabrics overlaid with an elaborate chain stitch tracery, suggesting the labyrinthine topography of the metropolis, or the footprints of grand utopian quartiers.

For the daily grind and sybaritic pleasures, the steamy swelter of late summer and sudden autumn chills Max Mara Pre Fall 2017 rewrites the urban dress code with an emphasis on easy, instant star quality. Silhouettes and stand outs? Forties style razor sharp darted shoulders and cinched waists, vampishly ruched tulle skirts and dresses, glam new sweats, tailored pants and all-in-ones with gathered cuffs, knee high lace-up boots and reptilian chunky heeled pumps, a bag for every look. And, of course, coats -in opulent cashmere, camel's hair and alpaca - combining decorous understatement with bombshell glamour like only Max Mara knows how. Slip one on, walk the mean streets of Monopolis like you own them - and one day, Lady, you probably will.



  • MaxMara İstinye Park

    İstinye Park Alışveriş Merkezi No: 494 Tarabya

    Working Hours:
    Ptesi-Pazar / Mon – Sun: 10:00 – 22:00

    Tel: +90 212 345 57 30

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  • MaxMara Kanyon

    Kanyon Alışveriş Merkezi No: 124 Levent

    Working Hours:
    Ptesi-Pazar / Mon – Sun: 10:00 – 22:00

    Tel: +90 212 353 08 69

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  • MaxMara Teşvikiye

    Teşvikiye Cad. No:7 Teşvikiye

    Working Hours:
    Ptesi-Pazar / Mon – Sun:10:00 – 19:30

    Tel: +90 212 259 65 50

    Fax: +90 212 261 25 06

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  • MaxMara Adana

    Kurtuluş Mah. 21. Sokak No:17 Adana

    Working Hours:
    Ptesi - Cuma / Mon-Fri: 09:30 – 19:00 Ctesi / Sat : 10:00 – 19:00

    Tel: +90 322 457 39 80

    Fax: +90 322 457 37 36

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  • MaxMara Ankara

    Panora Alışveriş Merkezi No: 182/64 Oran Ankara

    Working Hours:
    Ptesi-Pazar / Mon – Sun: 10:00 – 22:00

    Tel: +90 312 466 15 20

    Tel 2: +90 312 490 53 78

    Fax: +90 312 466 15 23

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  • MaxMara İzmir

    1381 Sok. No:12/A Alsancak/İzmir

    Working Hours:
    Ptesi-Pazar / Mon – Sun:10:00 - 19:00

    Tel: +90 232 464 65 26

    Fax: +90 232 464 12 49

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