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MAX&Co.

Founded in 1986, MAX&Co. emerged as a brand that highlights personal style and cultural diversity. Initially not as a fashion brand, but as an innovative retail concept showcasing collections from Max Mara Fashion Group’s other labels such as Marella, Pennyblack, and Prisma, this unique approach quickly gained success. MAX&Co. became a standout by blending minimalist styles with new trends, appealing to the younger generation and working women.

Today, MAX&Co. has established its own distinct identity and embraced a unique style. The brand reflects not only trends but also cultural movements and artistic influences, offering a logo-free elegance.

MAX&Co. continues to remain innovative and dynamic with the concepts and collaborations it develops. The brand allows modern women to express themselves in extraordinary and unique ways, catering to their daily lives with a fresh, contemporary perspective.