Launched in 1983 in Italy as Max Mara’s casual line, Weekend Max Mara has since grown into a lifestyle brand with its own unique identity. Combining elegance with ease, it offers refined, versatile looks for women who embrace life with independence, curiosity, and joy.
From its outdoor-inspired beginnings, the collection has evolved into a sophisticated yet relaxed wardrobe—perfectly balancing style and comfort across work and leisure. International recognition came in the 1990s with campaigns featuring icons like Linda Evangelista and Isabella Rossellini.
With thoughtfully designed boutiques—from the first in Bologna to its nature-inspired Milan flagship—Weekend Max Mara continues to celebrate timeless style, craftsmanship, and creativity through each new collection and collaboration.