Sportmax was founded in 1969 by Achille Maramotti with a vision rooted in tailoring heritage, innovative experimentation with fabrics, and a wardrobe philosophy built around pieces that effortlessly mix and match.
Inspired by American sportswear and the liberated fashion spirit of the 1960s Swinging London scene, Sportmax has grown into a fashion brand where creative minds converge—interpreting culture and trends through a unique and forward-thinking lens. Collaborations in the 1970s with visionary designers such as Nanni Strada and Jean-Charles de Castelbajac helped define the brand’s aesthetic and identity. In the 2000s, this creative spirit was further elevated through technical innovation and material experimentation.
Today, Sportmax remains a brand for modern, confident, and pioneering women—those who move with the times without ever compromising their distinctive style.