Since its founding, Max Mara has focused on creating designs that reflect the identity of the modern woman—blending elegance, innovation, and functionality. It stands out as a lifestyle brand that empowers women to feel strong, confident, and sophisticated.
Founded by Achille Maramotti in 1951 in Reggio Emilia, Italy, Max Mara was born with the vision of revolutionizing the fashion world by combining his family’s tailoring heritage with modern production techniques. Drawing inspiration from French haute couture, Maramotti embraced a forward-thinking approach, applying industrial methods to create refined collections.
Recognized by the fashion press of the time as a visionary entrepreneur, Maramotti achieved great success with his pioneering idea of making luxury accessible to a new generation of women.
At Max Mara, quality is always paramount. The finest materials, expert craftsmanship, and advanced technology come together at the Manifatture di San Maurizio facility in Reggio Emilia. Every detail is meticulously considered—20% of the brand’s iconic coats are still crafted by hand.
At the heart of Max Mara is the woman herself. The Max Mara woman is strong, independent, and embraces timeless elegance.